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In what seems like further evidence that businesses are trying to be more savvy in their use of the Internet to sell products, the consumer packaged goods industry increased ad buying on niche, or specialized, sites in Q1 2001. According to a new report by Jupiter Media Metrix, New York, CPGs — while still maintaining a healthy ad presence on portals — purchased 55 percent of total online ad impressions on niche Web sites, compared to only 44 percent in Q3 2001.
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