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After two years running customer experience at the United Way charitable organization, Stan Little is returning to financial services to join Prudential as chief marketing officer for U.S. business.
Little is responsible for the Newark, New Jersey-based company’s marketing strategy across its insurance and retirement businesses.
His hiring comes amid recession fears, inflation concerns and general consumer dissatisfaction with financial services brands that have led to the emergence of smaller fin-tech platforms like Chime and Credible.
Before serving as United Way’s chief experience officer, Little held executive posts at SunTrust Bank, Lucent Technologies, Movius Interactive and NCR Corporation.
Little
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