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The financial system’s meltdown has one positive consequence for direct-mail marketers in other sectors: A consumer is less likely to miss their mailings amid the usual torrent of offerings from credit-card companies and other financial-service purveyors.
A new report by Mintel Comperemedia says the volume of new-customer acquisition mailings for banks, credit cards, investment firms and mortgages/loans declined 26 percent in the first 11 months of last year vs. the same period in 2007.
Measured against the same period in 2006, the decline was even steeper, at 32 percent.
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