Financial Services Face Direct-Mail Decline

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The financial system’s meltdown has one positive consequence for direct-mail marketers in other sectors: A consumer is less likely to miss their mailings amid the usual torrent of offerings from credit-card companies and other financial-service purveyors.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in