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A sharp decrease in advertising spending by the mortgage and loan sectors led a 10 percent slide in expenditures across the entire financial services industry this year, according to an analysis released today by Nielsen.
Mortgage and loan companies, including Internet-based companies, combined to spend 62 percent–or $778 million–less on advertising during the first three quarters of 2008, compared with the same time period last year.
Overall, ad spending by financial services companies dropped from $5.9 billion in Q1-Q3 2007 to $5.3
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