Financial Ads Lead the Pack

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Boldly going where advertisers seem to go no more, financial services companies easily led the June list of companies spending ad dollars on the Web. According to a new report from Milpitas, Calif.-based Nielsen NetRatings. Providian Bank Corp., J.P. Morgan Chase & Co., and Capital One Financial Corp were the first, second and fourth leading online advertisers respectively for June 2001.

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