Finalists Named in Sun Interactive Review

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NEW YORK — Three finalists have emerged in the review for Sun Microsystems interactive account, sources said. The San Francisco-based contenders include Carat Interactive, SF Interactive and the team of Grey Global Group shops Beyond Interactive and Grey Interactive, according to sources.

Incumbent JWT & Tonic and the team of Bcom3 siblings Starcom IP and Semaphore Partners (formerly Novo/Giant Step) did not advance. JWT & Tonic also handles Sun’s traditional advertising account, which is unaffected.

The review is being steered by Scott Anderson, director of e-marketing and Web publications at Sun, who did not return calls.



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