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Four New York agencies have advanced to the final round of Mohegan Sun’s creative and media planning review.
Mohegan Sun identified the finalists as Havas’ Arnold, Publicis Groupe’s Publicis and independents Cramer-Krasselt and People Ideas & Culture. The winner will replace MDC Partners’ Kirshenbaum Bond Senecal + Partners in New York, which is not defending.
Final presentations are scheduled for Jan. 26 and 27 at Mohegan Sun in Uncasville, Conn.
Major media spending on the brand approached $10 million last year, down from about $15 million in 2008, according to Nielsen.
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