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ATLANTA Four agencies have advanced in the review for DirecTV’s Spanish-language ParaTodos programming package, sources said.
Independent agency Zubi Advertising in Coral Gables, Fla., The Vidal Partnership in New York and Omnicom-backed Dieste Harmel & Partners of Dallas will vie against incumbent Casanova Pendrill in Irvine, Calif., for the $6 million business, sources said.
Eliminated were Lapiz, a unit of Leo Burnett in Chicago, and del Rivero Messianu DDB and la comunidad, both in Miami.
Select Resources International in West Hollywood, Calif.,
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