Finalists Emerge in DirecTV Review

ATLANTA Four agencies have advanced in the review for DirecTV’s Spanish-language ParaTodos programming package, sources said.

Independent agency Zubi Advertising in Coral Gables, Fla., The Vidal Partnership in New York and Omnicom-backed Dieste Harmel & Partners of Dallas will vie against incumbent Casanova Pendrill in Irvine, Calif., for the $6 million business, sources said.

Eliminated were Lapiz, a unit of Leo Burnett in Chicago, and del Rivero Messianu DDB and la comunidad, both in Miami.

Select Resources International in West Hollywood, Calif., is managing the process and did not return calls.

Sources said the four finalists will work with the client on creative assignments, which are due in two weeks. Final presentations will be made in early March.