FinalFour.net Nets Traffic Surge

The NCAA reportedly devoted a hefty amount of its Internet ad machine to the Final Four collegiate basketball tournament, and so what were the results? Looks like a blowout for the home team.

According to Milpitas Calif.-based Nielsen NetRatings, traffic to NCAA’s FinalFour.net Web site shot up 167 percent during the tournament’s first week and became the fastest growing domain for at-home users.

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