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The most costly commercial slots in TV history will likely be those being sold by NBC for the final episode of Seinfeld, set to air on Thursday, May 14, from 9-10 p.m.
Several sources in media buying agencies said last week that NBC’s asking price may go as high as $2 million for a 30-second spot on the sitcom’s finale.
Currently, the highest price is $1.3 million, which was paid for a 30-second unit on last month’s Super Bowl, also broadcast by NBC.
As of late last week, NBC had not set rates for the episode.
A number of buyers, however, said they have heard from NBC that the price tag could hit $2 million.
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