Film Prices Spur Ticket Picket

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A small band of online consumer advocates is attempting to turn this Friday the 13th into a nightmare for exhibitors and movie studios. The activist group, calling itself WeCanDoThis.com, is spreading its message via e-mail and its Web site pleading that consumers not see a movie Friday in order to protest the high price of tickets.

It’s calling the effort the National Ticket Picket. WeCanDoThis.com expects its site to be up and running today; its online home has been at www.ideatown.com/wehome.html.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in