Filippo Berio Lifted Awareness By Targeting ‘Shopping List Moments’

The company honed in on areas where it saw high olive oil sales volume, but low brand recognition

Olive oil giant Filippo Berio, which began pressing olives in 1867 and is the top five brands in the U.S., doesn’t need many pointers when it comes to selling its olive oil. Its importer alone posted sales of $22 million in 2019, and Filippo Berio is a household name for many home cooks.