Filippo Berio Lifted Awareness By Targeting ‘Shopping List Moments’

The company honed in on areas where it saw high olive oil sales volume, but low brand recognition

Filippo Berio

Olive oil giant Filippo Berio, which began pressing olives in 1867 and is the top five brands in the U.S., doesn’t need many pointers when it comes to selling its olive oil. Its importer alone posted sales of $22 million in 2019, and Filippo Berio is a household name for many home cooks.

Paige is a freelance writer for Adweek.
@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.