Filias Attempts to Breathe New Life Into Tretorn

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The first work by Filias Advertising for Tretorn aims to breath new life into the venerable brand and help launch the company’s spring 2002 line of tennis shoes.

“Our strategy was based on looking at the roots of the brand itself and seeing what made it so memorable and then building on that,” said agency president and creative director Greg Filias.

The work is tagged “Look back.

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