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TV Spot Morphing Fast-Forwards NextGen
BOSTON–Filament Creative Services has crafted a quartet of visually arresting spots for the Finance Authority of Maine intended to raise awareness of a new tax- deferred college savings program.
Sponsored by Merrill Lynch, the NextGen College Investment Plan allows Maine families to start saving for their children’s education and apply the funds toward tuition at any college nationwide.
The 30-second spots follow four subjects from childhood to college age and back again.
In one execution, a father motions for his young son to “go long” for a pass.
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