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Fila USA has put its $15-20 million domestic footwear, apparel and in-line skate ad account in review, said Howe Burch, the company’s senior vice president of advertising and sports marketing. The winning agency will in November launch the GH5, a new athletic shoe endorsed by basketball player Grant Hill.
Arnell Group Brand Consulting, New York, resigned the account earlier this month after winning the $30-40 million Tommy Hilfiger business.
Fila had considered returning the account to Foote, Cone & Belding, New York, which handled it from 1993 until Arnell took it over late last year.
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