Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToks

Media company Pique Action creates content to inspire action—not despair

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Bo Burnham released a song encapsulating the absurdity of middle-class existence while attempting to process all the concurrent crises of 2020, it’s unlikely he intended to create the soundtrack to climate doomism. 

“That Funny Feeling,” a song from the comedian’s hourlong special Inside, proved especially relatable, eventually becoming a popular TikTok sound used in despairing videos chronicling climate disasters. “I like to call [summer 2021] the ‘summer of climate doom,’” Alaina Wood, scientist, climate communicator and host for media company Pique Action, told Adweek.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 26, 2022, issue of Adweek magazine. Click here to subscribe.