Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToks

Media company Pique Action creates content to inspire action—not despair

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When Bo Burnham released a song encapsulating the absurdity of middle-class existence while attempting to process all the concurrent crises of 2020, it’s unlikely he intended to create the soundtrack to climate doomism. 

“That Funny Feeling,” a song from the comedian’s hourlong special Inside, proved especially relatable, eventually becoming a popular TikTok sound used in despairing videos chronicling climate disasters. “I like to call [summer 2021] the ‘summer of climate doom,’” Alaina Wood, scientist, climate communicator and host for media company Pique Action, told Adweek.




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This story first appeared in the Sept. 26, 2022, issue of Adweek magazine. Click here to subscribe.