Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest

'Books curated by real people, not a creepy algorithm'

Brooklyn's Greenlight Books took part in the three-city campaign in support of the American Booksellers Association. Robert Douthat

Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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