Fidelity's Image Gets Face-Lift

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Fidelity Investments is preparing to break its first corporate image campaign created by Hill, Holliday, Connors, Cosmopulos.
The effort was described in various press reports last week as “putting a human face” on the mutual funds giant.
The shop spent $2 million on production and hired music video director Peggy Sirota for a series of TV spots designed to give the mutual funds company a more contemporary image that will appeal to investors of all ages, sources said [Adweek, July 28].
Fidelity executives could not be reached last week.

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