Fidelity Shifts Some Print In-House

BOSTON Seeking to cut costs and fine-tune its retail efforts, mutual funds giant Fidelity Investments here is shifting a chunk of its ad chores now handled by Havas’ Arnold in-house, according to sources.

Specifically, the client itself will now handle transactional, retail-oriented print ads appearing primarily in newspapers, per sources.

Fidelity spent about $35 million on U.S. print ads, including $15 million in newspapers through the first 10 months of 2007, per Nielsen Monitor-Plus. In all of 2006, the company spent $42 million on print ads, including about $14 million in newspapers.

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