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BOSTON–Fidelity Investments has named Arnold to replace Hill, Holliday, Connors, Cosmopulos on the mutual funds and retirement portions of the company’s estimated $100-120 million advertising account. Indeed the financial services company has already started the transition of ad duties.
The move to Boston’s Arnold had been widely anticipated and may add more than $50 million in new billings to the agency, sources said. Arnold executives had made several presentations this year to Fidelity in an effort to expand
the agency’s relationship with the client [Adweek, June 18].
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