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Fidelity Investments is prepping a major brand and retail campaign slated to break in two weeks on CBS-owned properties.
Created by Hill, Holliday, Connors, Cosmopulos in Boston, the ads are part of a multimillion-dollar media buy outlined last week by Steve Cone, Fidelity’s president of customer marketing and development.
Fidelity will sponsor a CBS Evening News weekly segment titled “American Dream,” followed by Hill, Holliday-created ads that include investment wizard and Fidelity board member Peter Lynch as well as customers.
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