Fidelity Has a 'Livewire'

E-Stock Service’s U.S. Search Touches Southeast
BOSTON–Fidelity Investments is in the initial stages of a nationwide search for an advertising agency to handle the $50-60 million launch of its online brokerage services, sources said last week.
Pile and Co., the consultancy headquartered here, is managing the review process. The financial company has been in contact with several agencies, referring to the assignment in pitch materials as “Livewire,” according to sources.
It was unclear whether the service itself will also be called Livewire.