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Givenation.com Looks to Arnold for Initial Marketing Support
BOSTON–Fidelity Charitable Gift Fund last week moved its estimated $3 million account from Hill, Holliday, Connors, Cosmopulos to The Link Agency.
Separately, Arnold Communications, Boston, will work to create a brand identity for startup Give-nation.com, a site that allows people to learn about nonprofit organizations and make charitable contributions on the Internet via credit card.
Based in Boston, Givenation initially hired Wickersham Hunt Schwantner, a direct marketing agency owned by Arnold, to help it craft a brand identity.
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