Automotive

After Merger With PSA, Chrysler's Brand Future Is Uncertain

The name may become 'a sacrificial lamb'

The Stellantis merger isn't Chrysler's first brush with death, but it might be its last.Chrysler, Stellantis
By Ryan Barwick

January 5, 2021

The Chrysler brand is nearly 100 years old—and may soon be kaput.

Ryan Barwick

Ryan is a brand reporter covering travel, mobility and sports marketing.

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