After Merger With PSA, Chrysler’s Brand Future Is Uncertain

The name may become 'a sacrificial lamb'

The Stellantis merger isn't Chrysler's first brush with death, but it might be its last. Chrysler, Stellantis

The Chrysler brand is nearly 100 years old—and may soon be kaput.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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