General

Fiat Chrysler Launches Major, Music-Filled Summer Campaign Across 5 Brands With 10 Artists

Apple CarPlay ties in to each of the new spots

FCA's summer campaign shows off how the brand's automobiles work with Apple Music. Fiat Chrysler Automobiles
By Katie Richards

June 27, 2018

Fiat Chrysler Automobiles is ready to cruise into the summer months with a major new marketing campaign that’s all about music. Today, the company dropped new creative across five brands (including Jeep, Fiat, Dodge, Ram and Chrysler), highlighting how Apple CarPlay fits into the FCA driving experience.

Katie Richards

Katie Richards is a staff writer for Adweek.

Recommended videos
Related Articles

Brand Marketing

HP Furthers Its Commitment to Diversity and Inclusion With Its Latest LGBTQ-Focused Initiative

By Katie Richards

Brand Marketing

Bud Light Brings Its Love of Music and Sports Together With a Super Bowl Music Festival

By Katie Richards

Brand Marketing

Music Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a Global Music Festival for W Hotels

By Katie Richards

Brand Marketing

On World Kindness Day, This Organization Erected 3 Walls Across the Globe to Spark Love, Not Hate

By Katie Richards

Microlearning
View All


Mastering the Art and Science of Subscriber Care


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

By Mike Danley, Data Platforms Innovator, Acxiom


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


Dealing With Data Deprecation the Right Way

By PwC x Adobe


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter