Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
On Dec. 18, Fiat Chrysler Automobiles N.V. and Peugeot S.A. (also known as Groupe PSA), made automotive history by agreeing to a binding 50-50 merger of their businesses that’ll wind up becoming a massive $50 billion international car conglomerate (the third largest by revenue in the industry and the fourth largest by volume).
The merged entity, which will be based in the Netherlands, aims to benefit by pooling resources and reducing costs, optimizing investments in vehicle platforms and clean, safe and cutting-edge sustainable transport technology, enhancing purchasing performance and scale and diversifying and amplifying their standing in their respective existing core markets and reshaping strategy in other regions.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in