FHB, Zubi to Introduce Family Destination

ATLANTA Wannado Entertainment has tapped FHB Advertising and Zubi Advertising to handle its general-market and Hispanic ad accounts, respectively, the shops said.

Orlando, Fla.-based FHB, formerly Fry Hammond Barr, was selected after a review that included 15 undisclosed agencies. The shop will provide corporate image, creative and media buying services to the Fort Lauderdale, Fla.-based client.

Valerie McCarty, head of Wannado Entertainment marketing and communications, said that the goal of the new work will be launching a Wannado City destination aimed at children ages 4-11. The 140,000-square-foot site will debut this spring at South Florida’s Sawgrass Mills retail and entertainment center.

“Working together with FHB and Zubi will help us successfully introduce the Wannado brand message to the general and Hispanic markets in South Florida,” McCarty said. “Our goal is to make Wannado City a ‘must-see-and-do’ destination for kids and parents.”

The client said that plans call for future Wannado City locations in U.S. markets like The Mills Corp.’s Meadowlands Xanadu complex in the New York metropolitan area. Additional locations are to be announced later in the year, the company said.

Both FHB and Zubi of Coral Gables, Fla., said that campaigns are in development. Billings were not disclosed.