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Chapter 11 Client, Creative Drain Cloud Transition
ATLANTA – With its largest advertising client in Chapter 11 bankruptcy protection, combined with the recent departures of four of its key creative personnel, FGI’s vision of transforming itself from a research-driven agency to a full-service integrated marketing shop is in flux.
“The transition is not working,” according to the Chapel Hill, N.C.-based agency’s ex-art director, Rick Kourchenko.
“This is not a big deal,” countered agency president Tom Butta. “We are not worried.”
Kourchenko resigned after the departure of FGI chief creative officer Denzil Strickland and creative director Jimmy Bonner.
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