FFwd Returns to Beer Category

The beer is flowing again at FFwd.

The Dallas shop, whose brewery business had gone flat after losing Labatt USA two years ago, has won Newcastle Brown Ale.

The victory also marks Newcastle’s return to advertising in the U.S. after a hiatus of several years.

Formerly known as The Marketing Continuum, FFwd long held the $10 million promotions account of Labatt USA, marketer of beer brands including Rolling Rock and Dos Equis.

After losing that account in 1999, the agency remained on tap with project work for brands such as Bass Ale and Pete’s Wicked Ale.

The win of Newcastle, following a national agency review, brings it back into the category full scale.