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Bad news for 0-to-2-year-olds: Fewer people are buying gifts for them. Forty percent of adults surveyed by The NPD Group said they buy gifts in an average year for kids in that youthful age bracket, down from 47 percent saying the same in a 2007 survey.
But there is some offsetting good news for toddlers (and for marketers of toys), as the amount people spend on two major gift-purchasing occasions for the 0-2 set — baby showers and holidays — has increased a bit.
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