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By Joan Voight and David Kiley
SAN FRANCISCO–Gardner, Geary Coll & Young’s first work for Fetzer Vineyards will be a national repositioning campaign slated to run this summer.
The new tagline for both television and print executions will be ‘These are the days. Enjoy the wine.’
The Hopland, Calif.-based winery is boosting its ad budget from $2-3 million to $7 million to make sure its message gets a big enough splash, according to company officials.
Led by agency president Bob Gardner, the San Francisco shop a year ago won the business, formerly handled by Carmichael Lynch in Minneapolis.
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