Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut.
Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like dropping tennis balls, standing on two legs and staring deeply into the camera.
Only the most adorable pets—ones with “unique expressions like giant smiles and snarky side-eye” and those that were “captivating, likable and individual”—made the cut, according to the brand’s CEO Paul Guyardo.
So did Fetch find the DeNiro of dogs? What about the Kate Winslet of cats?
Most definitely, with creatives able to coax Oscar-caliber work out of a cast that included Strummer the Bassett hound, Cello the Whippet, Ginger the Corgi and Radar the Oriental shorthair.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in