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Fertility and Artificial Life
The creation of life, artificial and otherwise, through technology has become a central theme in a pair of regional marketing initiatives.
For the Fertility Center of New England, the Melton Agency, Foxboro, Mass., has developed a direct mail piece to increase doctor referrals to the center.
An effort was made to balance the scientific and human elements of artificial insemination, said agency president Mark Melton.
The brochure shows a road in Santa Fe, N.M.,
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