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LOS ANGELES Confectionery company Ferrero USA has launched separate reviews for its creative and media accounts, confirmed Select Resources International, which is conducting the creative search.
The Somerset, N.J.-based client has worked with Interpublic Group’s McCann-Erickson in New York. The shop now has a conflict due to the recently won Adams confectionery business. Adams is a division of Cadbury Schweppes. The agency declined comment, as did SRI in West Hollywood, Calif.
The creative search will focus on agencies located in the New York, Boston and Philadelphia markets, according to the consultant.
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