Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Despite his financial background, Fernando Rodes Vila, the chief executive of Havas’ Media Planning Group and jury president of the Cannes Media Lions, is something of a soulful banker, eschewing formulas and favoring unregimented decision-making.
“He’s doesn’t fit the stereotype of a chief executive,” said Jim Rose, CEO of Media Planning Group USA. “A lot of executives are just ‘Business! Business! Business!’ whereas Fernando cares about the relationships to his people.”
Credited by many as having a laid-back personality, Rodes, 41, pursued a career as an economist while attending university in Barcelona.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in