Fernandez Builds Brand Appeal of Spuds

DALLAS MountainKing Potatoes, a 20-year-old Houston-based produce company, has selected K. Fernandez & Associates as its ad agency for a statewide product assignment in Texas, the shop said.

K. Fernandez said it would handle creative, media and promotion to reach the general market and Hispanic consumer by focusing on the MountainKing Butter Reds and Fingerling Potato lines.

The value of the account was not disclosed.

“Our task, as we take on the brand-building assignment for MountainKing, is to focus on differentiating their products which are superior in taste and quality,” said Karla Fernandez Parker, president of the agency.