Fermentation, Fungus and Labriculture: How the Plant-Based Phenomenon Will Expand in 2021

'The growth hasn't been linear. It's been exponential'

A nugget made from lab-grown chicken meat made its debut in Singapore recently, foreshadowing a trend of new meat alternatives beyond plant-based substitutes. Getty images

Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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