Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments.
In this respect, the Boston Red Sox, who play in the 108-year-old Fenway Park, face the same challenges as every Major League team right now. But the Sox recently took the wraps off a new, technical solution for it just before the end of the season.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in