Fenton Readies Ads for The Floor Center

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BOSTON The Fenton Group said it is preparing to launch a $1.5 million TV, radio and print push in the Boston and Providence, R.I., markets for The Floor Center.

The effort from the Providence-based independent breaks this month and seeks to establish a high-end, leadership position for the brand, introducing the tagline “We are here to make your home exceptional.”

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