Fenton Group Breaks Ads for MobileFab

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BOSTON The Fenton Group has unveiled a print, radio and outdoor push for MobileFab, a company that simplfies and facilitates the fabrication and installation of kitchen countertops.

The work, which targets women 35-54 with household incomes in excess of $100,000, “speaks to the benefits of the convenience of the [single-day] process” compared with “the pain” of traditional countertop installation, which can take three weeks or more, said Josh Fenton, principal of the independent shop in Providence, R.I.

“This



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