Fender and Jose Cuervo Just Made a Guitar Out of Agave

New Stratocaster built from the tequila plant

The Strat is the latest interesting way the tequila-maker found to use the plant. Jose Cuervo

Tequila has long inspired musicians and undoubtedly added fuel to many a rock ’n’ roll show. Now, Fender and Jose Cuervo have teamed up to create a guitar made from the agave plant called the Cuervo x Fender Agave Stratocaster.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.