Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs.
The video, which has since been pulled, but was saved by some Twitter users, depicts a bespectacled woman in pink scrubs reading the book Medical Terminology for Dummies upside down. It then features a close-up of her pants, which are adorned with a beeper and an ID card that says D.O.