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For people who shave, the process can be boring, annoying and tiresome—not to mention expensive. That’s something the female-focused shave brand Billie, which launched last November with anti-pink tax messaging, would like to change.
In a new brand campaign, created in-house, the company showcases women using its products in a hazy, dreamy setting that’s meant to show consumers that if they use Billie products, then shaving can become something they enjoy, maybe even look forward to.
“Being
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