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The approach of still another anniversary of 9/11 probably doesn’t seem like the best hook for a marketing campaign. And it isn’t—unless, of course, you happen to be the Federal Emergency Management Agency. The government agency has, for all-too-apparent reasons, designated September as National Preparedness Month, and has just rolled out what has to be one of the year’s more challenging public-service marketing initiatives: a disaster-awareness kit—for children.
How do you teach kids about apocalyptic events like wildfires, tornados and earthquakes without scaring the hell out of them? Agency CarrotNewYork picked an unlikely but unabashed method: Turn disasters into a graphic novel, casting kids as the superheroes.
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