Fellers Makes Changes

New GM in Austin; Holland Switches Focus
DALLAS–Fellers Marketing & Advertising appointed principal Stacey Fellers general manager of its Austin, Texas, office, freeing up managing director Bill Holland to oversee the agency’s revamped new business plan.
Stacey Fellers, daughter of FM&A president and chief executive officer Doyle Fellers, and a former account supervisor, also moves up to a vice presidency at the shop. The agency has a network of five offices in Texas and Oklahoma.
“I had ultimate new business responsibilities [for all offices], and I ran the Austin office. As we’ve grown, I found that you can’t do both,” said Holland, also a principal. He came to Austin in mid-1996 when he merged his West Texas agency in both Lubbock and Amarillo with Fellers’ offices in Oklahoma City, Houston and Austin.
The agency, which stood at $32 million after the merger, projected year-end 1997 billings of $44 million. Earlier this year, the shop’s public relations unit got a boost with the acquisition of Anderson Communications in Houston.
Holland said relinquishing day-to-day duties in Austin will allow him to help each office develop its own localized new business strategy.
“We will start concentrating on the core strengths of our offices,” Holland said. “The Oklahoma City office has a real strength in manufacturing and distribution [clients], while several of our offices have a strong healthcare background.”
The move to develop separate new business plans for each location mirrors last year’s decision to forego system-wide ad work oversight in favor of giving autonomy to each office’s creative director.