Feldman Becomes GM of Performance Media

BOSTON Marketing Drive has brought aboard Adam Feldman to head new business efforts at subsidiary Performance Media.

Feldman, 46, will serve as vice president, general manager at the Interpublic Group shop, which is the media subsidiary of promotions agency Marketing Drive in Wilton, Conn. Performance Media specializes in co-op media services—buying air time and print space by two or more entities—in order to drive consumers to a promotion at the point of sale.

Feldman reports to Marketing Drive’s Connecticut president Katherine Benebett.

He joins from IPG’s Momentum in New York. As senior vice president of account services, he led the transition of Diamond Group, then part of the holding company’s Lowe Group, into Momentum’s New York operations. During his 11 years with Diamond and Momentum, he led successful new business efforts for Marriott Hotels, Panasonic and Gateway.