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With its No. 1 category ranking under attack from notebook rivals Compaq and IBM, Toshiba this week launches a $60 million ad campaign aligning its name with the concept of mobility under the tag “Choose freedom.”
A series of four-color print ads from DGWB, Irvine, Calif., launches today in The Wall Street Journal and The New York Times. The first features a horizontal photo of a skyline with the headline, “Business and freedom are announcing a major joint venture.”
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