Feeling the Lure of the 'Pre-Owned'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With prices rising for new stuff, are consumers open to buying used stuff? Polling by WSL Strategic Retail suggests they are. Eighty-two percent of respondents said they’ve already bought used books, while 74 percent have bought used cars, 69 percent have bought used CDs/DVDs and 66 percent have bought used video games.

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