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Admen/authors’ latest pursuits: crabby kids and fashionistas
Tom Lichtenheld’s children’s books tend to sound like they were inspired by his 19 years in advertising. First there was Everything I Know About Pirates. Then, Everything I Know About Monsters. His latest, perfect for the times, is: What Are YOU So Grumpy About?
The book presents the various recipes for a rotten mood as questions: “Did you get up on the wrong side of the bed?” “Were all your favorite clothes in the laundry?” “Did your brother or sister touch you?” In talking with Shoptalk, he offers a few questions for grumpy ad people: “Did the client not let you go to an exotic location for a shoot?” “Did they make you make the logo bigger?” “Did they tell you your concepts were too obscure?” And for account people: “Did a planner take your job?”
Lichtenheld’s advice is simple: Keep it in perspective....
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